Focus of the Program
The program aims to prepare high-potential engineers within the area of product development for their future positions as key decision makers. Participants with mainly technical or engineering backgrounds and their first years of professional experience will enhance their knowledge of product development during the program. The program will cover the entire product lifecycle starting from finding and defining the customers' demands for new products, the creation of new ideas up to the introduction of a new product. The courses enable participants to develop an academic level of training and acquire managerial skills that cannot be obtained through experience alone.
The program conveys how to:
- develop creative ideas and strategic thinking
- find and generate new successful products
- use virtual reality and simulation in product development processes
- assume leadership tasks, create and lead effective product development teams
- introduce methods to supervise individual development steps
The MSc program offers an integrated approach towards product development processes and their management with special consideration of economic aspects.
Only successful product development processes can lead to competitive products. The necessary specific management skills need to comply with increasing demands towards tailor-made product solutions, low production costs and high quality standards. Furthermore reduced development time and shortened product lifecycles require increased power density.
Therefore, successful executives need to possess creativity and learn how to use an integrated approach towards problem solving.
Future engineering executives in e.g. development or product management. Typical lines of business can be for example machinery and equipment industry, automotive industry and automotive industry suppliers, metrology technology and cybernetics, major appliances including white goods, etc.